Pinterest Marketing: a beginners guide to book marketing

Pinterest for book & blog marketing


To write a book, edit it and finally publish it, is a wonderful experience. All that hard work, stress and self doubt is over and it’s time to relax . . .

Oi! Wait a minute, how can you get traffic to blog site and how do people know you’ve written that potential best seller!


Yes, but what marketing? Quick google, reading ‘how to market’ blogs, checking out successfull bloggers and other authors websites, and guess what?

Beside all the usual stuff of making sure you can be found if a potential visitor actually looks for you (after the marketing is successful) of :

  • Appropriate key words
  • SEO
  • Good blog content
  • Fast website

You need to market, and during my research Pinterest came popping up as the ‘go to marketing plateform.’ (See my latest pin above) Here’s what I found, and its something I’m now taking action on. The following is an extract from

What is Pinterest?

Pinterest is a social media platform that allows you to share, discover, and save your own or others posts to your profile, making it a collection.

You don’t need many sentences to explain Pinterest. Here’s how Pinterest describes it:

Pinterest is a visual bookmarking tool that helps you discover and save creative ideas.

Why Pinterest?

People use Pinterest to find and store images of clothes they wish to buy, the food they wish to cook, places they wish to visit and furniture that they would love in their homes.

  • Pinterest is powerful
  • Pinterest is growing
  • Pinterest is unique
  • Pinterest is free

Pinterest for Marketing:
Using Pinterest for Business Growth

Wondering how to get started? What to pin? When to pin? How to get people to “follow” you so your business gets noticed? You need more traffic and sales — not another way to waste time on social media, right? You want someone to break it all down for you – to simplify and take you step-by-step, and ultimately…. to help you get more customers online!

Take a look at the Pinterest marketing course

Pinterest for Marketing Business/Brands

Pinterest promoted pins

Pinterest promoted pins offers a simple advertising module. Just dive in and get your promotions going. To start off, you will select a pin that you want to use to promote your brand. Next, you will set your goals and then you will choose your audience (potential pinners). Then you will set a CPC bid for your campaign and budget. Read Pinterest Promoted Pins: 14 Tips How to Get Awesome Results.

How to create an account

You can access Pinterest directly from your desktop by visiting The desktop is the most convenient option when working on your marketing activities.

There’s also a Pinterest app. It’s available both for IOS and Android. To download the app, simply visit the App Store respectively Google Play.

There are two types of accounts you can create. You can either create a regular account or a business account. Of course, which account you choose should reflect your purpose of use. If you are going to use the social media platform as a marketing source and a way to reach your target audience, creating a business account is a wise choice. If you are going to use to app for pure entertainment, creating a personal account is the most appropriate.

How to create a personal account

According to Pinterest, it only takes 15 seconds to set up your account. Whether or not that is true is up to you to prove.

There are two ways to create an account on Pinterest. The first method is to create one from their website. To do so, choose if you want to create an account using your Facebook account, Google account, or your email address.

The second method of creating a Pinterest account is to do it through the app. Open the Pinterest app, and you get the following screen.

The same goes here. However, the difference is that you cannot create an account using Google, nor can you create a business account directly when signing up. Business account has to be done at a later stage of you signing up.

How to create a business account

As of today, there is no possibility of creating a business account directly through the app. You have to do it on the Pinterest website.

To create a brand-new business account:

  1. Visit Pinterest for business.
  2. Fill in the asked details, including who will manage the page.
  3. Read thBusiness Terms of Service, accept, and click “Create Account”

To convert your personal account to a business account:

If you have already created a regular account but want to convert it to a business account, you can do so very easily.

  1. Go to the “Convert to business account” page on Pinterest’s website.
  2. Fill in your business name and website (optional).
  3. Click “convert

    Why business account?

Business accounts have access to a few more features than regular accounts, such as Pinterest Analytics, which is a built-in analytics tool that lets you study how your page performs. In addition to Analytics, you will also need a business account to create ads on the platform.

I hope you enjoyed this blog and it has been useful to you. I’ve also used this information to stir life into my new blog at take a peek and help with a little rescusitation.

Next time I’ll be covering a little more of Pinterest and also how to make your pins. I’ll keep you informed of my progress and I’d love to hear from you too.

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